Localization can be understood as the process of adapting content from a source language into a target language, taking into account the cultural and historical specificities of that target language. Localization is used when companies need their products or services to be fully embraced in other regions. It has to do with translating and tailoring the content by considering cultural references, so that the audience feels comfortable and understands the content when they receive it.
Localization goes beyond translating texts. It also means adapting images, videos, measure units, design, layout, and even sounds, so that they are more relevant to the target culture. Thanks to localization, the content can be perceived in the same way from one culture to another. To achieve excellent localization results, it is extremely important to work with native speakers of the target language.
To take your business to the next level and land in the global market, localizing your content is a must. It is a linguistic process that can benefit businesses of all sizes.
Research has demonstrated that most consumers are more likely to purchase a product or service that is made in their native language.
Localization help companies overcome language barriers. It can contribute to an increase brand relevance and a boost in sales for your company. At Language Solutions Team, we want to bridge your business to the world, and we have the most highly-qualified team of localizers from all over the world.